Bruce Wirt, the CRO for nationwide cybersecurity, networking and communication solutions provider Telesystem, was recognized for the second-straight year as part of CRN’s Channel Chiefs list. The recognition honors IT vendors and distribution executives for their work in driving strategy and advancing the channel for their organizations.
Wirt – who has 20+ years of experience in the telecommunications industry – successfully led and grew two separate organizations, guiding them from regional to national programs through brand awareness initiatives and strong, effective channel programs that resonate across diverse markets.
“Under Bruce’s leadership, Telesystem has experienced extraordinary growth, achieving a threefold increase in active partnerships and tremendous brand awareness over the past six years,” said James Maloney, Telesystem’s president. “This growth is partially attributed to Bruce’s visionary efforts in establishing our ‘IT’s About Trust’ branding and the success behind the #HackersSuck summits. Those initiatives, along with Bruce’s leadership of the Telesystem Channel team, have set Telesystem up for long term success for years to come.”
Recently, Wirt launched Telesystem’s strategic partner program, which is designed to empower top-performing partners with customized resources, advanced tools and executive-level support. The initiative is designed to boost partner revenue growth, foster deeper collaboration within Telesystem’s partner network and create an ecosystem built on mutual success.
Wirt also spearheaded initiatives to increase Telesystem brand awareness, among them the #HackersSuck Cybersecurity Summits and efforts to emphasize the organization’s value proposition and associated tagline: IT’s About Trust. These nationwide initiatives include strategies such as strategic billboard campaigns, sports radio spots and a dedicated clothing line. All have successfully engaged a wider audience, creating critical security discussions that resonate with potential customers and industry partners alike.