Dynabook Unveils Partner Portal, Refreshed CP Alliance Program

Dynabook Americas, which delivers professional-grade laptops, announced a series of channel-related announcements to reaffirm its commitment to embracing a “Channel First, Channel Best” strategy. 

The company launched its new partner portal, for empowering partners with a centralized hub for accessing marketing assets, deal registration capabilities, training resources and streamlined access to sales tools. 

Dynabook also debuted its simplified Channel Partner Alliance program, which includes preferred and strategic partner levels, offering tailored benefits to help resellers maximize profitability and expand reach. 

Finally, the company is rolling out its new EZ Buy SKUs. These pre-configured laptops and two-in-one convertibles are immediately availabilable for nationwide distribution, and are carefully curated to deliver performance, security and reliability. By stocking these configurations, Dynabook ensures channel partners can quickly access the right devices without compromising on essential features, and more quickly deliver them to customers. 

“Our channel partners are at the heart of Dynabook’s sales strategy,” said James Robbins, GM, Dynabook Americas. “Our new partner portal and enhanced Channel Partner Alliance program will provide the tools, resources and support our partners need to bolster their success while reinforcing our commitment to exclusive channel partnerships. Together, we are creating a more dynamic and profitable future for our partners and their customers.” 

Key portal features include: 

  • Marketing assets, including access to co-branded materials, case studies and campaign resources. 
  • Deal registration to streamline bid pricing and provide additional discounts on deals, starting at $5,000. 
  • Training resources, including access to collateral designed to train partners about how the latest technologies and features impact customer productivity and bottom line. 
  • Real-time updates, among them 24×7 access to product specifications, warranty information and current promotions. 

The  streamlined program introduces two participation levels to provide scalable benefits based on sales volume and engagement: 

  • Preferred – Designed for resellers generating up to $250,000 in annual sales, offering foundational benefits such as access to basic tools, promotional opportunities and up to two percent instant rebates. 
  • Strategic – For resellers surpassing $250,000 in annual sales, offering instant premium benefits such as higher rebates (up to five percent), co-marketing funds, lead sharing and exclusive promotions. 

Partners also benefit from: 

  • Competitive pricing, with instant rebates up to five percent across all products, with additional discounts for government and education sales. 
  • Unmatched support, including access to dedicated account managers, risk-free demo programs and one-hour response times for inquiries. 
  • Low failure rates, with options of up to four years of warranty coverage. 
  • EZ Buy SKUs.