TELUS Digital Experience, a global tech company focused on digital CX, acquired Gerent. Gerent is a U.S.-based, Salesforce-focused consultancy that delivers enterprise-scale implementation, project integration and agentic AI solutions. Its services portfolio will now be offered by TELUS Digital, with the Gerent brand to be retired by the end of Q3.
Gerent is a Salesforce Summit partner with 1,800 certifications across the entire Salesforce product suite. Its remote workforce – located across the U.S., Canada, India and Australia – has delivered over 1,000 Salesforce projects to date.
“Gerent will further strengthen our company’s expertise in transforming the CX agent experience, including the development and implementation of agentic AI as part of our Digital Solutions service line,” said Tobias Dengel, president, TELUS Digital Solutions. “The numerous synergies between our two companies helps us advance our fusion-based growth strategy that brings top talent together with advanced technologies. Together we are positioned to create the workforces of the future for our clients, which combine AI-enabled humans and autonomous AI agents to deliver smarter, faster and more personalized CX at scale. Our companies also share a commitment to customer service excellence and bold innovation. This foundational alignment will enable us to integrate smoothly, benefit from immediate upsell and cross-sell opportunities across our client rosters, and attract net new clients through a strengthened go-to-market value proposition.”
“Salesforce is a key platform for creating personalized, data-driven and scalable engagement across sales, service, marketing and commerce,” said TELUS Digital Solutions’ global SVP, service delivery and operations, Jamie Timm. “Gerent’s Salesforce expertise, built over nearly two decades of solving complex, real-world challenges for enterprise clients, brings immediate value to our professional services portfolio and our clients.”
“From the very beginning, we built Gerent on a people-first philosophy, pairing deep process and technical expertise with a relentless focus on customer outcomes,” said Gopi Ramineni, Gerent’s founder and CEO. “This next chapter with TELUS Digital is a natural progression driven by shared values, strong cultural alignment and a joint commitment to innovation. Together, we’ll expand our impact and capabilities across industries and geographies, delivering greater value to our clients.”
Gerent developed a range of AI-enhanced agents that function internally to support employees and externally to enhance customer support. These include sales representative agents that independently engage with leads by sending emails, scheduling meetings, and recommending products; as well as CX agents that interact with customers to answer questions, resolve issuesand provide personalized recommendations without human support. These capabilities are also aligned with Fuel iX, TELUS Digital’s proprietary AI platform and suite of products.
Financial terms are not disclosed.
