ThreatDown is accelerating its channel-first strategy, driven by a distribution-led go-to-market model and deeper investment in MSPs and the mid-market.
To support this approach, Threatdown rebuilt its partner program and sales organization. As a result, the share of business transacted through distribution grew from approximately 1 percent to roughly 40 percent.
“We’re focused on building a partner model that is easier to work with and designed for long-term growth,” said Kendra Krause, general manager of ThreatDown. “Shifting to a distribution-led approach reflects the confidence partners have placed in this model and the value they see in working with ThreatDown.”
ThreatDown also strengthened its channel commitment through the Nexus Partner Program, designed to foster collaboration and create new growth opportunities across its global network. The redesigned program introduced genuine deal registration and competitive renewal discounting and margin retention, as well as new rebates and market development funds to support partner-led growth.
In addition, Threatdown expanded its distribution relationships, giving partners access to its solutions through established procurement and fulfillment channels. It’s also rolling out campaign kits, training, and enablement resources to help partners get to market faster and more effectively.
ThreatDown restructured its global sales organization into dedicated pods, each pairing a channel manager, renewals account manager, MSP specialist, systems engineer, and customer success resource around a shared set of partners. The result is a more consistent, coordinated experience across new business, renewals, and upsell opportunities, supported by a single team financially aligned with partner success.
The company plans to launch a partner advisory council in FY27 in order to give strategic partners a direct role in shaping program strategy and future investments.
