Backup and continuity solutions provider Unitrends has revamped its Channel and Alliance Program, providing channel partners with updated tools and resources to capture leads and create recurring revenue.
The company has added a market development funds (MDF) pool, a tiered sales structure and a dedicated partner portal offering marketing content and collateral.
A channel partner advisory board has also been established to help ensure the long term success of the program. The program includes more than 2,000 global partners including authorized resellers, Silver, Gold and Platinum authorized distributors, certified education and implementation partners, authorized referral partners, and technology alliance partners, among others.
It has also been announced that Kaseya partners will have access to Gold level benefits for a limited time.
In other news, Unitrends has named Clark Brown as its new channel chief.
“Unitrends has redoubled its efforts to bolster the channel community in order to strengthen our present and future partner relationships,” Brown stated.
