Video communications platform as a service (PaaS) for building video communications applications allows developers to embed real-time video into mobile apps, Web sites or business processes. With the potential to enable millions of niche communications applications, International Data Corporation (IDC) forecasts the U.S. video PaaS market to grow from $60 million in 2016 to $1.7 billion in 2020, a 130 percent compound annual growth rate.
Video PaaS delivers live, two-way video with business-grade performance using an API-first product strategy centered on mobile end points. Web developers can work in the language of their choice, prototype in hours, and stand up a production run in days. By leveraging cloud economics, video PaaS drives a much lower cost compared to premises-based video solutions, the firm said. There are no up-front hardware or software costs, no contracts or commitments, and no subscription fees. Payment is based on micro-billing tied to actual usage.
“The video PaaS market currently consists of a patchwork of individual use cases and specialized applications,” said Mark Winther, group vice president and consulting partner, Worldwide Telecommunications at IDC. “But the video PaaS opportunity is not limited to a single solution for a specific industry need. By making it dead easy to embed video into any application, developers can build anything they want and enhance existing B2B or B2C interactions via a uniform visual platform.”