Violin Systems Announces ‘Partner First’ Channel Program

Violin Systems has introduced a “Partner First” channel program that will help resellers solve customers’ storage infrastructure challenges.

The company’s 100 percent channel-based sales approach will provide partners with key support, training and registration opportunities.

The key program elements are:

Guaranteed margin opportunities – Violin will ensure that resale partners receive top dollar for the completion of their sales.

Complementary offerings – Violin’s technology will augment partner portfolios. Resellers can expand their sales opportunities by adding Violin’s high-performance, low-latency storage with enterprise-class data services in Tier 0 and Tier 1 installs.

Increased marketing opportunities – Pre-funded marketing program incentives and joint event participation is available for Premier-level partners with lead-generation activities tailored to individual partners at all levels.

Violin’s platform also enables infrastructure cost savings and cost avoidance, typically by 40 percent or more according to the company. This is achieved by reducing the number of servers and cores that are needed. Consolidated hardware in the data center means less power and cooling requirements, less management and a reduced need for the number of software and application licenses.

Combined with Violin’s performance advantages, customers will be able to realize dramatic competitive advantages while simultaneously saving money.

Tim Cullen will take on the newly-created post of VP of channel sales. Cullen has over 25 years of experience in operations and sales leadership. Previously he led the global sales operations efforts for X-IO. He reports to senior VP of worldwide field operations, Rick Ruskin.

Violin’s Partner First reseller program offers three tiers of membership – Premier, Authorized and Registered. Members have access to online training and certification materials, updated price list, deal registration forms and customer facing collateral through a dedicated channel partner portal. In addition to margins earned through simplified sales opportunities, resellers will also have the opportunity for increased revenue by delivering certified services directly to their customers.