Vonage Nabs SimpleSignal for $25Mn

Vonage Holdings Corp. has agreed to acquire privately-held Simple Signal for $25.25 million.

The company offers unified communications-as-a-service (UCaaS) and collaboration solutions to small and medium businesses (SMBs), so it will strengthen Vonage’s business proposition.

“This is Vonage’s third acquisition in the business VoIP space starting with Vocaocity in 2013 and Telesphere last year,” said consultant Peter Radizeski, in a blog. “It will be interesting to see how this shakes out for Vonage. Will they continue to run three platforms (Broadsoft from SS and TS; Vonage resi proprietary and Vocalocity’s platform). One bonus for Vonage in this acquisition is that Simple Signal had a mature channel program. This will only strengthen the Vonage Business channel that Telesphere added.”

“The acquisition of SimpleSignal deepens Vonage’s penetration in UCaaS and demonstrates our commitment to execute on our organic and inorganic growth strategy in the sector,” said Alan Masarek, Vonage CEO. “SimpleSignal is a natural complement to Vonage’s rapidly expanding UCaaS business. It has a proven track record of providing feature-rich solutions required by larger SMBs, strong channel and strategic partnerships, and a common underlying technology platform. This acquisition further positions Vonage as a clear leader in unified communications.”

SimpleSignal offers a broad range of voice, video, mobile and app services to address the evolving needs of SMBs, a market Vonage defines as businesses with 1 to 1,000 employees. SimpleSignal uses BroadSoft’s BroadWorks platform to provide the VoIP component of its integrated portfolio of unified communications and managed solutions. This is the same BroadSoft-based platform used by Vonage, resulting in ease of integration for SimpleSignal customers. SimpleSignal customers will also gain access to Vonage’s national MPLS network supported by 16 POPs, and proprietary Zeus provisioning and customer management tools.

SimpleSignal sells its solutions primarily through a nationwide network of indirect channel partners. This enhanced channel presence will give Vonage access to new channel partnerships and geographies, and the ability to further penetrate existing relationships.

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