Voxox has retired its free consumer voice service in order to focus on growth and innovation in the business market.
The company’s flagship offering will now be its business service, Cloud Phone, the cloud-based virtual phone system for entrepreneurs and very small businesses. Voxox will also continue to offer business communication solutions for larger businesses through its SIP trunking, hosted PBX, SMS and wholesale solutions. Furthermore, Voxox will continue to work with operators, OEMs, and other service provider partners on co-branding and white labeling initiatives.
In recent years, Voxox customer data and surveys on usage and feature preferences have shown that a large percentage of Voxox consumer app users have been utilizing the app for work-related purposes, the company said. The data also indicated strong demand for more advanced business functionality than what the consumer app offered. After launching its Cloud Phone service to the small business market in February 2014, Voxox saw nearly 300 percent growth in customer acquisition year over year (YoY), it said.
“Our user feedback has afforded some fascinating insights in regards to which of our app features and capabilities are the most competitive and impactful in the communications market,” said Bryan Hertz, CEO of Voxox. “In this era of app overload and siloed ecosystems, free apps are a dime a dozen and difficult to monetize. Businesses, on the other hand, are stuck with expensive, outdated communication tools. Our users understand the value of the advanced business phone features we offer with Cloud Phone, as well as our other products and services, and they are willing to pay for these features. We can now focus all of our resources on transforming business communication.”
The Voxox free consumer service is no longer be available for sign up, and in 30 days it will be discontinued for existing users. Existing Voxox users will get an invitation and special offer to sign up for Cloud Phone, which will allow them to transfer their phone number(s) to the new service.