Cloud-based corporate contact management vendor WriteThat.name is looking to channel partners to help it expand globally. The company has launched a channel program that gives partners the opportunity to leverage WriteThat.name to offer contact management and e-mail management as an add-on service to hosted business communications. The cross-platform offering automatically keeps Google Gmail, Microsoft Outlook and Salesforce address books consistent and up to date.
The service, owned by French parent company Kwaga, trialed a reseller program late in 2012, and is now looking to expand the strategy to penetrate North America and other global markets. The program gives partner exclusive lead dashboards, marketing materials, commission plans and extended trial programs.
“The first Google Apps resellers to add WriteThat.name to their portfolio did such a great job of expanding the solution to the corporate world that we realized we had to take this kind of collaboration to the next level,” said Phillippe Laval, founder and CEO of Kwaga. “We’re now very proud to present a full-fledged reseller program with co-marketing activities, a focused dashboard to add and follow leads, revenue sharing and more reseller perks. I have full confidence that this will program will be quickly adopted by Outlook, Salesforce, Notes and Google Apps resellers.”
WriteThat.name noted that the opportunity for partners was significant: “Automating this aspect of e-mail administration for a team of five will save two weeks a year, for a $4,000 yearly savings,” the company noted. “With an average lead value of $20, for example, that’s more than $20,000 in potential sales on a per-person, per-year basis.”
It also released a few internal stats to showcase the market opportunity. It found that 30 percent of corporate users report their contact management is very demanding and very costly. Additionally, 33 percent said their address books were out of date or inaccurate—opening the door to a consultative, add-on sale by a partner.
