Xoxoday Introduces New Leadership in Americas Market

Xoxoday, a global SaaS fintech company known for its rewards, incentives, loyalty and engagement infrastructure for businesses, onboarded Paul Haynes as EVP, Americas, to further its global ambitions, scale the Americas’ business and serve customers with a global approach.

In a career spanning more than 25 years, Haynes has driven large-scale global sales operations and strategic partnership efforts with high-growth startups and enterprises. Associated with SaaS technologies, his experience in developing robust global engagement, consumer, and channel programs culminated in his recent stint as founder and ex-President of the Haynes Performance Group, focused on driving sales in the global HCM, loyalty, incentive, channel and employee engagement space.

Hayne’s experience strategically aligns with Xoxoday’s technology infrastructure to enhance its three SaaS offerings for customers globally – Empuls for employee engagement, Plum for customer rewards, and Compass for incentive compensation and commissions management for sales and channel partners. This follows a string of strategic hires across geographies as Xoxoday aims to elevate business experiences on the global turf, integrating cross-border best practices with a localized approach to driving solutions for customers.

“Our growth strategy is people strategy. In times of product-led growth, we get all our momentum from people-led growth,” said Sumit Khandelwal, co-founder of Xoxoday. “Being an industry veteran and a market champion, Paul has already brought in some key transformations, generating the right momentum we need to deliver on our mission to make growth stories rewarding for businesses worldwide.”