YouMail Protective Services (YouMail PS), a provider of content-based robocall mitigation services, has hired industry veteran Elizabeth Addy as Vice President of Sales. She joins YouMail from Peerless Network (recently acquired by InfoBip), a global telephony service provider, where she most recently held the position of Regional Sales Director for the Midwest and West Coast.
Through her nine-plus year tenure at Peerless, Addy acquired and supported major enterprise, wholesale, wireless, VoIP, UCaaS, cable and internet customers. She also gained experience working across a variety of vertices within the telecommunications industry.
Company CEO Alex Quilici said, “YouMail Protective Services provides fraud detection and mitigation solutions for service providers and enterprises, and we’re looking forward to adding Elizabeth’s unique expertise. With her background, we’re confident she will deliver faster adoption and implementation of YouMail’s service provider offerings, which are market leaders in addressing the ongoing challenges service providers face today related to originating, carrying, or terminating illegal robocall traffic.”
YouMail uses real messages and real audio trails from its YouMail Sensor network and YouMail app users, which qualifies unlawful and fraudulent traffic than using heuristics based on volume or call duration. By looking at the actual content of each call, YouMail can detect and interdict unwanted traffic that would otherwise originate, traverse or terminate on service provider networks.
To identify and/or eliminate unlawful voice and text campaigns, YouMail PS offers three unique services driven by content-based analytics. These services identify service providers’ risk of illegal or fraudulent traffic and are recognized as the industry gold standard. The services are:
- YouMail Watch provides a content-based compliance solution that helps to identify problematic customers running spam, fraud or unlawful campaigns.
- YouMail Score delivers direct end-user termination protection, in real-time, via restful API or SIP Proxy services.
- YouMail Clear offers risk detection and network insight by providing an in-depth traffic analysis that utilizes real audio and real messaging to definitively detect illegal behavior.
“There is a desperate need for a more comprehensive fraud solution that not only protects the consumer, but that also protects the carriers and service providers and moves beyond the current ‘whack-a-mole’ approach to stopping the bad actors driving unlawful traffic industrywide,” Addy said.