Zoom Bolsters Partner Program with Enhancements

Zoom’s diverse partner network is core to the company’s foundation and plays a critical role in delivering solutions and opportunities to customers worldwide. Zoom’s partners care for and provide the company’s solutions in a high-touch, local engagement model. Providing a simple, comprehensive journey for partners to elevate their practices is vital to Zoom’s success along with its partners and customers.

That is why Zoom unveiled the Zoom Up Partner Program — a holistic partner development and reward model that makes it easy for partners to pursue their ideal path to success with Zoom.

“Because partners play a critical role in Zoom’s growth, we recognize that they must have the right tools and resources readily available to forge a clear path to expand and succeed,” said Todd Surdey, head of Global Channels and Business Development at Zoom. “This next evolution of our partner program will unlock unparalleled opportunities and profitability for partners, and I look forward to the continued acceleration of the Zoom growth in collaboration with our partner network as we carry forward in this next chapter.”

The next phase of the Zoom Up Partner Program will be available to all partner types and is centered around empowering partners to grow their practice alongside Zoom, providing a high level of solution and service for their customers, and achieving greater rewards and profitability.

This 2.0 version of the Zoom Up Partner Program is scheduled to launch in early 2024 and will include:

  • Revamped Partner Levels – To better align rewards with the level of investment partners make in Zoom, Zoom Up will launch three new levels – Silver, Gold and Platinum. Partners can onboard to the Zoom Up program easily with the completion of the Foundation’s accreditations in just a few hours of training. They can then move up to the Gold level with a demonstration of knowledge depth within one product by achieving product competency. At the highest tier of the program, partners achieve Platinum level by proving knowledge and skills across the Zoom portfolio by obtaining multiple product competencies, a demonstration of breadth and depth of expertise. Existing partners automatically will transition to their corresponding level at launch and will have the opportunity to move up the levels immediately.
  • Rewards for Partner Investment – This evolution of the Zoom Up Partner Program will provide greater rewards of profitability, access to resources, and Zoom investments. Partner rewards are tiered in accordance with the Zoom Up level achieved, which provides in-kind, stackable benefits aligned to both partners’ investment and performance; the epitome of a true Zoom-and-partner value exchange.

In addition to Zoom Up enhancements, Zoom is unlocking offerings and resources to assist partners along their practice development and selling journeys. These include:

  • Partner Customer Success Program – Providing partners with the expertise to take on full ownership of the post-sale customer relationship and generate mutual growth through enhanced adoption and renewal of Zoom’s services.
  • Partner Support Program – Empowering partners to provide customers with technical support by introducing four support levels based on their level of investment within Zoom. These levels put partners in control of the customer support relationship and allow a faster time to resolution, overall improving the customer/partner experience.
  • New Partner Licensing (NFR) Program – Formerly called PUDL, Zoom’s upcoming NFR program will provide entitled partners with more comprehensive collections of internal-use licenses so partners can use Zoom’s solutions and demonstrate them to customers. The NFR program is tied to the Zoom Up program; partners will have access to incremental NFR packages based on their Zoom Up level, which will provide near-instantaneous awarding and provisioning of licenses so partners do not have to wait. 
  • AI-Powered Marketing – Zoom’s Partner Demand Center continues to advance in capabilities. Partners can create AI-generated Zoom content for marketing campaigns in more than 150 languages.
  • Workvivo for Referral Partners – Last April, Zoom welcomed Workvivo, an employee experience platform, to its product suite. Since September, Zoom referral partners have been able to refer leads and receive commissions for the sale of Workvivo.
  • Strategic Service Provider Program – A track within the Zoom Up program tailored to the needs of telecommunications carriers, focusing on collaborative solutions and technical integrations.

For more information on additional innovations announced at Zoomtopia, visit Zoom’s Newsroom.