As Zoom continues to invest in the expansion of Zoom’s diverse partner network, it now has launched the Zoom Partner Demand Center: a turnkey platform offering a variety of strategies to help partners go to market with Zoom.
Powered by StructuredWeb, the Partner Demand Center provides members of the Zoom partner community with a marketing automation platform to expand their Zoom marketing practice. From co-branding and customization to digital marketing and campaign execution — the Partner Demand Center is a launchpad for building awareness, generating demand, and growing your brand as a Zoom partner.
The flexible solution allows partners to execute customized, multi-touch campaigns directly from the platform. Users can download the content and assets they need to execute campaigns through their own systems.
The Partner Demand Center offers an array of robust functionalities, including:
- Email campaigns
- Web content syndication
- Social media marketing
- Events marketing, including webinar syndication
- Video marketing
- Digital ads and banners
Campaign localization is offered in more than 50 languages through an integration with Google Translate, allowing partners to translate email campaigns with the click of a button. There also are analytics and reporting capabilities for those hoping to gain insights into lead tracking and campaign success metrics.
The Zoom Partner Demand Center provides partners with the tools they need to be successful, including resources designed to help users upskill their existing team. These resources include online marketing support, training and access to Zoom’s partner marketing concierge service for help with every step of the marketing journey.
Zoom supports its partner network with advanced capabilities that enable better ways of doing business. Whether it’s a robust email campaign or general awareness through social media, partners can elevate their marketing efforts with the Zoom Partner Demand Center. Get started with the Zoom Partner Portal. To learn more, visit the Zoom partner webpage.