Zyme, a specialist in channel data management (CDM), has acquired partner marketing management provider CCI.
CCI delivers channel incentive management services, software and expertise, with a special focus on optimizing market development funds (MDF) and co-op marketing programs, which clients use to drive resale partners to achieve specific goals. CCI works with Google, Sony, Toshiba and VMware, among others.
“Our decision to bring CCI under Zyme’s umbrella follows our vision to offer customers smart, data-driven applications to help them sell more through the channel while keeping their channel management costs down,” said Zyme CEO Chandran Sankaran.
With the acquisition of CCI, Zyme now covers rebates, price protection and deal-registration (ship and debit) programs as well as MDF and co-op, along with overall program design and payment services – and links all of these with channel performance data.
