Business communications provider 8×8 introduced a new partner program for its direct resell channel that rewards customer retention and expansion with existing customers, in addition to new business activity. According to the company, the program represents a fundamental change in how 8×8 measures partner success.
Under the new four-tier structure – Authorized, Silver, Gold, and Platinum – direct resellers can earn financial rewards according to their tier level and gain full access to the 8×8 supporting teams. Monthly performance dashboards provide real-time visibility into progress against these metrics.
8×8 said the program ensures support for partners through the full customer journey – landing new business, expanding through multi-product adoption, and retaining their existing customer base.
8×8 has appointed Maryam House to the newly created role of global director of strategic programs. She has spent the past year as 8×8’s senior partner success manager, working directly with resellers. House’s promotion reflects the company’s decision to elevate the partner feedback she has been collecting into executive leadership, and she will work alongside channel leadership to drive results with partners.
“Most partner programs reward activity – but this one rewards outcomes,” said Emily Masterton, Global Head of Channel at 8×8, Inc. “As our business – and the wider industry – have evolved, it’s clear that deep customer relationships drive true value, alongside winning new business. This program reflects that shift, with real investment behind it: dedicated channel account managers, outcome-based enablement, co-marketing support, proactive feedback loops through our Centre of Excellence.”
8×8 tested the new program with select partners around the globe.
“You want partners that understand exactly what you need to deliver for success,” said Michael O’Donnell, Chief Commercial Officer at Opus Technology. “This new 8×8 program delivers on that front because it’s looking at the big picture and going beyond just bringing in more business. I’m looking forward to seeing what we can achieve.”
“Long-term customer relationships are what our business is built on, and the new partner program exemplifies that,” said Rick Dell, CEO of Vertical Communications in the US. “8×8 designed the new partner program around retention and strategic growth, not just new logos alone, which is exactly how we operate. As their only Platinum partner in North America, we’ve already seen what our partnership with 8×8 can deliver. This program gives us the structure to do a lot more of it.”
