ADTRAN Adds Rewards Tiers to Channel Partner Program

In an effort to grow channel sales, ADTRAN has expanded its financial incentives and rewards for all partnership levels, in a tiered benefits model.

“ADTRAN is focused on maintaining strong relationships with our channel partners because they are a vital component to our company’s success,” said Ted Cole, vice president of channel sales for ADTRAN. “Every time one of our partners invests in training or demo equipment, it’s an investment in their business as well as in ADTRAN, and we want to reward them for that.”

Partners across all tiers will have access to specialized training in ADTRAN solutions. Additionally, they will have prioritized access to pre- and post-sale support, demo equipment and remote install support.

Registered partners meanwhile will now have access to guided discounts with no contractual commitment. “This is a tremendous advantage for those who may be concerned about risks associated with expanding their portfolio and trying new options,” the company explained. “The Registered Partners will be able to register deals which will provide them with increased margin opportunities. These partners will also have access to specialized training that will make them eligible for additional rewards and support.”

The enhancements also spell additional rewards for the company’s ADvantage Plus tier. ADvantage Plus Partners who are compliant and have completed specialized training can gain expanded sales coverage, prioritized pre- and post-sales support, access to refurbished equipment and performance incentives based on growth goals.

Zacks Equity Research said that it sees opportunities for ADTRAN and its partners to grow in the near-term. “Organic growth will largely be based on recovery in the spending pattern of tiered carriers and the enterprise segment as well as the increased penetration of TA 5000,” the analyst firm said. “Professional services at domestic and international levels, mobile broadband infrastructure upgrade and funds generated through Broadband Stimulus projects will also aid growth.”

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