Growth management consultancy Alexander Group released a new report in which it explored recommended best practices for channel programs. The Partner GTM Benchmark Study also revealed insight as to how today’s partner programs are adapting to a constantly shifting channel ecosystem.
Of note:
- Organizations are increasingly prioritizing a “quality over quantity” mindset in their partner relationships.
- More respondents (80 percent) either plan to launch or have already initiated a partner program transformation of some sort.
- Year-on-year channel revenue growth rate was 2.4x YOY total company revenue growth rate, with 13.6 percent channel budget growth, focused on staffing and program investments.
Alexander Group conducts research with hundreds of revenue organizations each year, uncovering insight into marketing, sales, service and revenue operations practices. It also collects data and gathers trends from global client engagements, including insight and expertise on how companies can conquer new demands.
Contact Alexander Group to request access to the full data set.
