American Tower announced the launch of its data center channel partner program. This initiative will specifically serve to expand the market reach for collocation and carrier-neutral data centers. The new program offers channel partners exclusive access to the American Tower Metro and Edge Data Centers for a distributed network architecture that supports improved network elasticity and provides infrastructure ready for 5G and advanced applications.
“Our channel partner program is designed to best support enterprise customers with experienced and committed channel partners, providing the expertise and solutions that enable new business opportunities,” said David Fox, director of business development, American Tower. “To fully realize the potential of 5G and the internet of things (IoT), enterprises must move data processing closer to the edge, where the data is generated and consumed. Our program and Data Centers are well-positioned to help enterprises usher in the next generation of technological advances.”
American Tower began offering data center services in 2019 with the launch of a metro data center in Atlanta, Ga. Six additional edge data centers were added in Atlanta; Austin, Texas; Boulder and Denver, Colo.; Jacksonville, Fla.; and Pittsburgh, Pa. Leveraging existing real estate at the base of the towers, these sites can develop quickly and at scale, based on market needs.
The program, which is part of an ongoing effort to build strategic relationships to support channel organizations, includes benefits such as:
- New business opportunities – A simplified process to add a new solution that is complementary to existing offerings, without channel or product conflict.
- Increased revenue – Attractive margins, with American Tower working collaboratively to identify and quickly close business.
- Dedicated resources and support – Includes sales-enablement resources and market-development fund opportunities.