Apttus Names Holland CEO

Apttus has appointed Frank Holland as the company’s new chief executive officer.

Holland previously served in corporate vice president and general manager roles at Microsoft, where he built and led global teams for more than 20 years. Holland’s extensive experience in the software space spans decades and includes an outstanding track record of operational and strategic accomplishments.

He most recently led Microsoft’s Dynamics CRM and ERP products growth. Additionally, he directed key aspects of Microsoft’s business expansion and competitive positioning efforts, such as the customer-facing due diligence process associated with the $26 billion acquisition of LinkedIn in 2016. Before taking on the role as CVP of Dynamics, Holland ran Microsoft’s $4 billion advertising sales business. He was Microsoft’s corporate vice president of operations, focusing on order-to-cash functions and field operations.


As CEO of Apttus, Holland will lead the company as it continues growing at scale and capitalizing on its vast middle office market opportunity.

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Executive chairman David Murphy, who assumed Apttus’ CEO position on an interim basis after Thomas Bravo acquired Apttus in the fall, will help Holland transition into his new role and will stay active in supporting the business.

Holland’s appointment is the latest in a series of recent executive hires across Apttus’ leadership team, including a new CFO, controller, chief people officer and chief legal officer.

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