Aryaka, a leader in fully managed SD-WAN and Unified SASE solutions, announced the promotion of Craig Patterson to Senior Vice President of Global Channels. In this newly created role, Patterson will lead the company’s channel strategy worldwide, enabling alignment across partner sales and marketing teams and programs in North America; Europe, Africa and the Middle East (EMEA); and Asia-Pacific (APAC).
As global channel chief, Patterson will oversee all channel marketing and channel programs worldwide. Since September 2021, he served as Channel Chief and Vice President of Channel Sales – Americas, where he was responsible for go-to-market strategies within the agent, resell and distribution channels in North America.
“Since joining Aryaka last year, Craig Patterson has been instrumental in developing and driving our partner-led strategy, including the launch of the Aryaka Accelerate Global Partner Program,” said Dennis Monner, chief commercial officer at Aryaka. “Under Craig’s leadership, Aryaka’s North America channel and partner-generated revenue have grown exponentially. In this newly created role, he and his global team will extend those proven initiatives worldwide, creating more opportunities for Aryaka and our partners around the globe.”
Launched in January 2022, the Aryaka Accelerate Global Partner Program unifies the company’s partner-led go-to-market strategy under a single comprehensive program for channel partners of all types worldwide. The program empowers them to tap into an expanded revenue opportunity made possible by Aryaka’s new all-in-one SD-WAN and secure access service edge (SASE) solutions packaged and priced for businesses of all sizes.
Uniquely, the Aryaka Accelerate Global Partner Program removes roadblocks that partners commonly experience with traditional partner programs. Instead, it focuses on strategic alignment with sales agents, VARs, MSPs, technology service brokers (TSBs), distributors and white-label service providers. This strategy includes account mapping, co-marketing, co-selling, co-management, and partner and customer success resources, delivered according to partner preferences and business models.
“Aryaka’s cloud-first WAN and SASE solution offers an incredible opportunity for partners of all types,” said Patterson. “Our goal is to optimize that opportunity by aligning with our partners’ go-to-market strategies, whether that’s by enabling co-management or helping them drive leads and revenue with joint marketing and sales initiatives. Now, with one global Aryaka channel team, we can seamlessly deliver these benefits to partners serving clients in multiple regions worldwide.”
For information about becoming an Aryaka Accelerate Partner, visit https://www.aryaka.com/partners/, contact Aryaka at channelpartners@aryaka.com, or call 1.888.692.7925.
