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Wednesday, April 14, 2021

Atlantic Broadband Partners with Stagwell Team to Support Growth

Atlantic Broadband, the eighth-largest cable and internet provider in the United States and a subsidiary of Cogeco Communications, has selected an integrated group of five Stagwell companies to support its transformation. With Atlantic Broadband’s business seeing incredible growth in 2020, this partnership supports continued growth across all lines of business, including the implementation of a new brand initiative in fall of 2021.

Atlantic Broadband delivers an exceptional customer experience and innovative, best-in-class services like managed Wi-Fi. To support its customer and community relationships, Atlantic Broadband needed an integrated partner to work seamlessly across disciplines. The work will be led by Kettle as the agency of record for creative, ForwardPMX for media, Rhythm for web and email development, WyeComm for PR, and HarrisX for research.

Together Kettle and ForwardPMX will drive the teams to create a powerful position in the market for Atlantic Broadband. As creative agency of record, Kettle will lead on day-to-day creative needs across consumer, business, and bulk lines of business along with refining Atlantic Broadband’s brand approach. Creative outputs will include television, digital, social, out of home, and more.

At the same time, ForwardPMX will lead the development of a data-driven and precise media mix that transcends the lines across brand and performance marketing, ensuring the delivery of the most relevant messaging in front of the most appropriate audiences.

The Stagwell Group focuses on providing integrated solutions for clients, working across all the major disciplines the modern marketer needs. The integrated team assembled for Atlantic Broadband represents a combination of best-in-class talent with subject matter expertise designed to work seamlessly across five core disciplines.

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