Nextiva, which offers an AI-powered customer experience platform for businesses of all sizes, promoted Scott Forbush to channel chief. With this shift, Nextiva is showcasing its commitment to channel and partnerships. The move comes as Nextiva works toward becoming a single-source platform for all conversations while also helping businesses transform CX on a single, unified customer management platform. In his new role, Forbush will oversee global go-to-market strategy for Nextiva’s partner program and channel sales footprint.
“Scott is woven from a telecommunications and customer experience background as a seller, sales engineer, sales manager, VP, and SVP of sales,” said Jim Nystrom, CRO of Nextiva. “Scott embodies leadership, teamwork, collaboration, hustle and a determination to win. These qualities, coupled with his proven track record and CX experience align perfectly with Nextiva’s go-forward vision for UCXM and global market expansion.”
Prior to joining Nextiva, Forbush served as the SVP of global sales for PPT Solutions and SVP of global sales with Telarus. During his tenure, Scott grew Telarus’ monthly sales bookings by over 250 percent, paving the way for global expansion into the CAN, EU and ANZ markets. Having spent over two decades of his career supporting indirect channels, Scott currently serves on the board of Tech4Change as chair of agent awareness and fundraising. Tech4Change is a 501(c)(3) nonprofit organization composed of technology suppliers and channel partners that dedicate time and resources to aid grassroots charities across the U.S.
“I am truly excited and honored to be taking on this role at such a pivotal time in the company’s history,” said Forbush. “When I joined Nextiva in March, 2023, I knew there was something special about the opportunity ahead of us, but I never could have imagined we’d be in the position we are now through our recent acquisitions of Thrio and Simplify360. Nextiva is poised and ready to completely revolutionize how partners and their customers leverage CX technologies both now and into the future through a single, unified platform. Furthermore, we’ve built a world-class team of experts across the organization to transform our offerings and deliver on our commitment to Amazing Service® for partners and customers alike.”
Click here for information on Nextiva’s partner program.
