AT&T Launches New Reseller Progam

AT&T announced a new program and organization to help solution providers attract new customers, grow sales and innovate in collaboration with AT&T. AT&T expects the new program,

AT&T Partner Exchange, to expand and enhance current relationships with over 700 solution providers, to attract new ones, and to pursue billions of dollars in revenue opportunities.

The targeted solution providers are information technology (IT) consulting and services experts who create and deliver complete solutions to businesses by combining the technologies and products of disparate vendors with industry-specific know-how, said the company.

AT&T is opening up its application programming interfaces (APIs) to allow solution providers to develop their own customized solutions. “Participating solution providers can gain visibility into certain AT&T systems, processes, and tools and innovate with AT&T to deliver customized, finished solutions to business customers,” said AT&T.

“We’re throwing open the doors to our center of innovation, the

AT&T Foundry, and inviting solution providers to work directly with us to create more choices for business customers,” said Brooks McCorcle, president of AT&T’s new Emerging Business Markets organization. The organization was established within AT&T Business Solutions.

“Through this new approach and collaboration with solution providers, we expect to rapidly expand our market reach and deliver more tailor-made cloud, mobility managed services and networking solutions to companies across a number of industries,” she added.

Emerging Business Markets is the first organization to emerge from the AT&T Foundry, which seeks to apply innovation principles such as agility, adaptability and collaboration. AT&T says it is working closely with agile and innovative solution providers to provide feedback, and test and refine the program’s processes.

“AT&T is doing business differently, by creating a compelling program that makes it easier for solution providers to do business with them and enables us to own the business customer relationship,” said Bruce Flitcroft, CEO and Founder of

Alliant Technologies. “They have simplified processes to fully enable channel partners to deliver a better customer experience.”

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