AVANT Focuses on Vendor Engagement to Drive Success for Advisors

AVANT, a platform for IT decision-making a premier technology services distributor, announced more investments are being made in people, processes and technology for greater efficiencies, more value and increased alignment between its Trusted Advisors and vendor partners.

“The economic uncertainty around the global economy is creating both challenges and opportunities within the channel,” said Shane McNamara, AVANT’s Executive Vice President of Engineering and Operations. “As the world adjusts to the realities of a looming recession, we see the role of Trusted Advisor continuing to be increasingly important as businesses seek out expert guidance in selecting best-of-breed cybersecurity, CCaaS, UCaaS, connectivity and cloud solutions for their hybrid and remote work environments. AVANT is the connector for the Trusted Advisor to the vendor community and through the investments we are making in our vendor engagement team, combined with our Pathfinder technology decision-making platform, we are enabling our Trusted Advisors to stay ahead of the pace of change and helping them grow stronger together with us, both now and in the future.”

Adding to its team, AVANT has hired Samantha Zuniga as Vice President of Vendor Engagement and elevated Jaime Matoba to a newly created role as AVANT’s Senior Director of Business Development. Together, Zuniga and Matoba will leverage their combined experience in sales and business development to guide AVANT’s Trusted Advisors in making the right investments in the vendors, technologies and services that will unlock more revenue opportunities and drive business growth.

Their responsibilities include developing and executing vendor strategy, driving vendor engagement with AVANT’s Sales Engineering and Channel Manager teams, improving vendor alignment with the AVANT Trusted Advisor community, and managing a new vendor selection and onboarding process.

Zuniga comes to AVANT with more than 20 years of experience in the indirect channel working for technology solution distributors in various operational roles, at all levels, building out programs and streamlining business processes. Matoba brings more than 20 years of sales experience to her new role, with an emphasis on technology sales. She has held various positions within the industry, ranging from direct sales to channel sales, and has dedicated much of her career to evangelizing the benefits and opportunities of cloud and CCaaS technologies.

In addition to the expansion of its vendor engagement team, AVANT offers resources to drive success for its vendor partners and Trusted Advisors. These include AVANT Analytics, training and educational events, AVANT Technology Insights, and Pathfinder.

For more information, visit www.goavant.net.