Leaseweb has announced the appointment of Jeroen Verkroost as its new chief marketing officer (CMO).
With more than 20 years of experience leading digital growth, product innovation and transformation across technology, media and telecoms businesses, Verkroost will lead Leaseweb’s global marketing organization and play a central role in the next phase of the company’s growth.
Verkroost will focus on strengthening Leaseweb’s global brand and market positioning. He will work closely with teams across the business to better understand customer needs and ensure marketing remains a key driver of growth as organizations embrace the opportunities presented by AI, digital infrastructure and the sovereign hybrid cloud.
Verkroost joins Leaseweb from Holland Casino, where, as director of digital transformation, he held executive board responsibility for the company’s digital growth strategy, technology and online casino business. Prior to that, he held senior digital leadership roles at Microsoft, DPG Media and Omnicom over a 20-year period.
“Jeroen brings a rare combination of deep technology understanding and commercial marketing leadership, which is exactly what Leaseweb requires at this stage of its growth,” said Lex Boost, co-CEO Leaseweb. “His track record of helping technology-driven businesses to build strong brands is extremely impressive, and we are delighted to welcome him to the team.”
