Aware Partner Program Empowers Tech Providers

The widespread availability of technology, increasing consumer adoption and unparalleled security are driving a boom in the market for biometric authentication, which is expected to double by 2025. The large and midmarket technology providers – system integrators, distributors, resellers, consultants, large software companies and more – are focusing on biometrics to differentiate their offerings and increase revenue streams.

To this end, Aware Inc. has announced a formal partner program that provides greater clarity and transparency around the company’s products, roadmap and pricing, as well as incentives for partners.

“Today’s technology users demand access to their devices and online accounts that is exceptionally easy and instantaneous, without any compromise in security,” explained Craig Herman, CRO of Aware. “Organizations of all sizes – from global enterprises to startups – know that offering the convenience and unwavering security of biometric authentication can make their products and services stand out from the competition. This is creating a large market demand, which we will meet by equipping technology providers with the power to offer biometrics to more organizations on a global scale.”

Technology providers can partner with Aware, including:

  • Value-added resellers (VARs) – can integrate Aware technology to address global use cases in a manner that leverages their local, regional and specialized expertise
  • Consulting partners – can add Aware services and solutions into their larger ecosystems and infrastructures to bring biometrics to users
  • Technology partners – Aware’s offerings can be integrated with strategic technology partners to address broader market opportunities.

Aware has a track record of commitment to partner success and will collaborate directly with partners in the areas of sales and marketing, customer enablement and support and pricing. Aware offers a variety of partner tiers, an ecosystem hub and several new partner marketing initiatives.

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