Azul, a 100 percent Java-focused company, announced the expansion of its global channel program.
The revamped program will target 60 percent revenue contribution from partners in FY25. The company is also focusing on operational improvements to enhance scalability for partners, and exploring synergies with managed service SaaS offerings and cloud service providers such as AWS and Google.
Azul noted that its channel partners contributed 44 percent of new and upsell bookings for 1H fiscal 2025, and were responsible for a 50 percent increase in inbound opportunities. In the last year, Azul’s channel expansion included 15 new strategic partnerships, including key distributors in Australia, the Middle East, South Africa and India; as well as an expanded Paris presence to oversee partnerships in France, Greece, Italy, Portugal and Spain.
Azul’s channel partners benefit from strong margins and the opportunity to expand their strategic portfolio of client services with competitive advisory and service offerings that include Java application and infrastructure security managed services.
“Going forward, we’re focused on bringing migration partners into our own service engagements as well as collaborating with partners early in their advisory license engagements to provide pivotal recommendations, all through a more aggressive channel-centric sales model,” said Simon Taylor, VP of global channel sales, Azul. “Typically, it takes up to five years to convert from a direct-to-channel approach. We’ve done this in two years because we recognized that resellers are keen to expand their differentiation into high value service revenue streams due to pressure on traditional license margins. By empowering our partners with flexible terms, attractive margins, type specific rewards structures and comprehensive training, we are building an ecosystem that delivers exceptional value to Java users worldwide.”
Companies interested in partnering with Azul can go to www.azul.com/partners.