Barracuda Networks, a trusted partner and leading provider of cloud-first security solutions, announced new enhancements to the Barracuda partner success program. This program is aimed at increasing partner margin and profitability, as well as expanding technical enablement for channel partners and distributors.
Investments in the global Barracuda partner success program include:
- Improving partner compensation models globally, including discounts and rebates for top-tier partners, plus the expansion of internal offerings to create opportunities for partners to maximize revenue
- Strengthening distribution with redesigned compensation models that support long-term business growth for partners by putting them in a better position to recruit new customers, plus enable and secure their business.
- Enhancing partner sales and technical enablement, providing access to four new partner technical certification courses and expanded technical enablement resources. This includes making it easier for partners to build customized, trackable links to the Barracuda email threat scanner and access reports on their customer scans.
“As a 100 percent channel-focused company, we strive to put ourselves in our partner’s shoes to understand their unique perspectives better and deliver on their requirements. We call this ‘partner empathy’,” said Jason Beal, VP, worldwide partner ecosystems, Barracuda. “Just three months after launching our global Partner Success program, we are excited to announce key enhancements to the program that will enable our partners to maximize their success through the partner multiplier, leading to greater profitability when they go to market with Barracuda.”
Alongside its investments in partner profitability, Barracuda is introducing a new premier-level rebate for top-tier partners. This rebate program is structured around the customer success framework of the LAER (land, adoption, expansion and retention and renewal), for driving partner profitability. The rebate program rewards partners for landing new customers, improving full adoption of product functionality by customers, expanding offerings across the Barracuda portfolio and retaining customers through renewals support.
“This new rebate came out of recent discussions with our partner advisory board, and is a significant milestone for Barracuda in recognizing top-performing partners around the globe,” added Beal.
The Barracuda partner success program was launched in December 2023 with the goal of ensuring partner success around the globe through two core elements: the shared success model and partner agility. A key differentiated element of the program is Barracuda’s support for reseller partners across multiple routes to market — resale, MSP and marketplaces — providing reseller partners with benefits and resources based on sales contribution.
Partners participating in the global Barracuda Partner Success Program benefit from a clear path to success under the premier, preferred, and authorized levels. Resellers interested in learning more about the features and benefits of the Barracuda Partner Success Program can visit here.
