Barracuda Networks, a provider of cloud-first security solutions, launched a new global partner program for resellers.
The Barracuda Partner Success Program is architected to promote partner success, and is built on two foundational elements: the shared success model and partner agility. A key differentiated element of the program is its support for resell partners across multiple routes to market, including resale, MSP and marketplaces. Partners who resell Barracuda solutions will be recognized for their Barracuda business as a whole, regardless of route-to-market. They can access benefits and resources based on their total sales contribution.
“In developing our global partner program, Barracuda put itself in our partners’ shoes to better understand their needs and build a winning go-to-market strategy,” said Jason Beal, VP of Worldwide Partner Ecosystems for Barracuda. “This is what we call partner empathy. Ultimately, we want our partners to be agile in catering to the ever-changing needs of customers in terms of how they consume, procure, and deliver technology solutions.”
Designed to reduce complexity and incentivize resellers for their commitment to Barracuda, the Barracuda Partner Success Program includes benefits, requirements and rewards architected around the LAER model of customer success: land, adoption, expansion, and retention and renewal. In this way, the new global partner program supports resellers of different business models to grow their business and expand their customer reach while helping protect clients from cybersecurity threats.
With the launch of the Barracuda Partner Success Program, Barracuda is also introducing a certification for customer success, enabling sales and customer success staff to improve customer loyalty, drive higher customer satisfaction, and increase sales. New enablement tracks established in the program can help resellers grow their business, whether they go to market as a resale, managed services, or cloud marketplace partner.
“We are seeing an increasing number of resellers either becoming hybrid or establishing a hybrid business model engaging with Barracuda for resale, managed services, and procurement through marketplaces,” said Beal. “Through the Barracuda Partner Success Program, Barracuda resellers, for example, will gain access to sales and marketing enablement with resources showcasing how hyperscalers can provide their customers with joint solutions built for today’s modern IT environments. Further, Barracuda MSP, our MSP-dedicated business unit, enables managed service providers to offer customers multilayered security and data protection services using Barracuda’s award-winning products in combination with our purpose-built MSP management platforms.”
With the launch of the Barracuda Partner Success Program, Barracuda is also delivering enhanced capabilities to its Partner Portal.
Effective early 2024, resellers participating in the Barracuda Partner Success Program will benefit from the refreshed Premier, Preferred and Authorized levels.