ZINFI Technologies Inc., a leader in unified channel management (UCM) solutions, announced that Beamex, has adopted its partner relationship management (PRM) software.
A few months after deploying the ZINFI platform, Beamex is leveraging ZINFI’s ability to integrate with HubSpot data to automate lead management and track sales performance among its partner base across all continents.
Beamex has onboarded approximately 40 partners so far, and the ZINFI platform is providing valuable data-based insight into the progression of leads through the sales funnel — information that was not available before.
When partners enter information about marketing qualified leads generated from Beamex’s blog, web pages, newsletters, paid advertisements, social media and other channels, the leads automatically are integrated into the ZINFI platform, where Beamex employees can track and analyze performance.
“Now we have numbers that quantify the activities of the partners worldwide, which we have not been able to do before,” said Pamela Skytte, business development manager at Beamex.
In addition to managing leads, Beamex uses the ZINFI-powered partner portal to enhance communication and collaboration with its partner base. Among other capabilities, the partner portal acts as a centralized information repository where partners can access co-brandable marketing collateral, sales documents, product specs and similar information to share with prospects, as well as documentation of confidential information, sales agreements, codes of conduct, marketing analyses and more.
“At ZINFI, we listen carefully to customer feedback as we develop our product roadmap,” said Sugata Sanyal, founder and CEO of ZINFI. “When our customers told us they wanted to be able to integrate our partner relationship management software with leading CRM platforms like Salesforce, HubSpot and SugarCRM, we got busy and found a way to do it, and we did it right. The Beamex story is a perfect example of how smart, customer-centric technology can transform partner sales and provide actionable insight for OEMs.”
To learn more about how Beamex is using ZINFI partner relationship management (PRM) software to integrate with its partners’ HubSpot data and tracking qualified leads through the sales funnel, click here.
For more information on the benefits of integrating PRM and CRM data, click here.
