Beyond Identity, which provides IAM solutions, launched its new channel program, in addition to naming channel leader Joel Vinocur as senior director of channels.
The new global program will focus on driving partner growth, opening new revenue streams and offering high rewards through a three-tier structure.
“The launch of our channel program signifies our commitment to a partner-first strategy,” said Mark Priebe, VP of sales, Beyond Identity. “Our new program, coupled with the appointment of Joel Vinocur as senior director of channels, is critical to our strategic growth plans as we develop collaborative opportunities with organizations in the VAR, MSP, distribution and GSI space. Developing and nurturing these relationships are critical to driving growth for us and our partners as we work together to provide the tools and solutions that today’s organizations need to detect, protect, prevent and manage access risks.”
Vinocur is an accomplished channel leader with nearly a decade of experience in shaping go-to-market strategy, building robust channel programs and accelerating growth across a diverse range of organizations. He will oversee the channel program by guiding sales strategy, building and fostering relationships and securing strategic collaborations. Prior to joining Beyond Identity, he held channel leadership roles for organizations such as ZeroFox and Recorded Future, in addition to co-founding an athletic apparel and footwear startup where he built distribution channels and cultivated independent contractor relationships to expand the company’s footprint in Europe and West Africa.
“Beyond Identity’s strategic growth for 2025 and beyond is full of opportunities,” said Vinocur. “With the philosophy that ‘you win with people,’ we will develop collaborative opportunities built on trust and transparency as we invest in our partners to grow our joint businesses and drive relationships forward. Beyond Identity’s new channel program will foster strong relationships and bring exceptional value as we enable organizations to eliminate risk and enable business progress. I am excited to join the team at such a pivotal time.”
Beyond Identity’s channel program is available in the Americas, Europe, the Middle East and Africa, with plans to expand into the Asia-Pacific and Japan. It prioritizes mutual partnership and growth, and includes a three-tier (platinum/gold/silver) system to drive investments in joint opportunities, marketing funds and additional benefits for partners as they grow with the company.
Key features include:
- New technical certification opportunities.
- Increasing levels of investment as a partner moves up within the program.
- Guaranteed margin/ discount for sourced, fulfilled or co-sold opportunities.
- Increased, committed MDF funds for higher-tiered partners.
- Access and support from the Beyond Identity team.
