Blumira Introduces Partner Marketing Kit, MSP Portal

Blumira, a cybersecurity provider of automated threat detection and response technology, has launched managed service provider (MSP)-specific product features, including a MSP Portal, product enhancements to MSP offerings and an educational Partner Marketing Kit. These resources help automate, streamline and support MSPs as they manage IT and security for their small and mid-sized business (SMB) customer base in a challenging threat landscape.

Features and resources enable MSPs to manage their customers’ environments more efficiently and respond to customer requests faster, improving customer satisfaction rates.

“Most SIEMs [security information and event management] today are built for enterprises with large IT and security teams, with few good options designed with MSPs in mind,” said Jim Simpson, CEO of Blumira. “SMBs, as well as their MSP partners, are attractive targets for attackers, as they are often less equipped to defend against ransomware and cyberattacks. At Blumira, our partner team, led by Director of Partner Strategy Jeremy Young, is committed to helping customers achieve advanced security defenses with an easy-to-use SIEM platform that combines logging, automated detection, and threat response for better security outcomes.”

Blumira wants to simplify SIEM setup and management for MSPs to help them secure and serve their customers. The MSP Portal enables service managers and help desk technicians to add and edit customer accounts. It also provides MSPs with a global view of their customers by an organization and individual user.

Blumira’s platform incorporates built-for-MSP features and enhancements to help them manage, market and sell security solutions effectively. This helps them acquire valuable SIEM, detection and response capabilities with low overhead and management for MSPs and their customers.

New email alerting enhancements allow MSPs to scale their security management and streamline their professional services automation (PSA) ticketing workflow.

Blumira also updated its notification email subject lines, enabling MSPs to map tickets to their different customers. By parsing the subject line, PSAs can map Blumira’s findings to the correct customers’ service board. This allows it to identify and send priority one threats after hours, directly to on-call technicians for triaging and faster threat response.

To provide additional resources to support its MSP partners, Blumira also released a Partner Marketing Kit that provides tools MSPs need to get started and add security to their selling portfolio. This includes: “Selling Blumira: Step-by-Step Guide For MSPs; customer case studies; Blumira partner support; compliance guides; and Blumira product decks, data sheets, videos, and more. These tools make it easy for MSPs to learn about security, educate their customers, and market and sell security without hiring additional staff.

New features and resources are included in any MSP-owned account at no extra charge. This launch is the first release in Blumira’s MSP-specific product roadmap, with additional features scheduled for release over the coming months and years.

For more information about Blumira and its MSP solution offerings, please visit blumira.com/msp.