Broadvoice has announced the addition of technology channel marketing veteran Lauri Martinez as VP of channel marketing.
Martinez brings more than 20 years of B2B marketing experience to Broadvoice, where she will work to ensure that Broadvoice’s partner program aligns with the company’s overall growth strategy and delivers true value to Broadvoice partners.
Specifically, she will oversee the development of strategic marketing plans to help recruit, onboard and enable partners to market and sell Broadvoice solutions. She will be responsible for all to-channel and through-channel campaigns and will also manage the Broadvoice Partner Advisory Board.
Before joining Broadvoice, Martinez served as senior director, North America field, channel and customer marketing at PGi. Previously, she held senior marketing positions with CA Technologies, TSL Marketing, Windstream and IBM.
Martinez also volunteers to help local small businesses with marketing, including customer growth and retention strategies, and social media marketing.