BullsEye Telecom has appointed Brian Babich as vice president of channel sales, and Chris Otenbaker as vice president of corporate accounts.
These appointments are in line with the Michigan-based company’s continued growth in the enterprise multi-location telecom space over the past 17 years–it has seen more than 20 percent compounded annual growth in its broadband and VoIP business in the past few years alone. And, BullsEye’s channel recruitment growth has increased by an average of 11 percent in the last two years.
“BullsEye continues to be successful because we’ve positioned ourselves as more than just a traditional telecom provider,” said William Oberlin, chairman and CEO of BullsEye. “Our customers know this and continue to respond positively to our ability to deliver an integrated solution that’s mission-critical to not only incredible cost savings, but also their continued communications success.”
Babich is a 22-year telecom veteran who has served in both direct and channel sales leadership roles at BullsEye. Babich led the national direct sales team prior to spearheading the channel, and as a result developed expertise in teaching BullsEye’s partners how to sell and effectively position BullsEye for national multi-location enterprises.
Babich said that he sees great untapped potential in the non-traditional agent space, given that BullsEye can integrate digital voice and VoIP, broadband and managed services, to expand the opportunities for VARs and MSPs who already manage their clients’ network infrastructure. BullsEye simplifies sourcing and provides them with a single point of contact for support.
“Through the company’s multi-location blueprint model, it is partnering with more value-added resellers (VARs) and managed services providers (MSPs) to help them achieve greater penetration in their existing base,” he said. “Our capabilities give them the opportunity to capture and generate recurring revenue from their base.”
Otenbaker’s role meanwhile was first established in October 2009, with Otenbaker as one of only two customer relationship managers (CRMs). The team has since quadrupled in size.
“Having served as a brand ambassador to our clients, I am passionate about our clients being excited with the solutions we propose and benefiting from the tangible results as they use them,” said Otenbaker. “Our goal remains to cultivate a strong base of BullsEye promoters.”
Oberlin added, “We are proud to retain over 98 percent of our clients and believe that they will benefit hugely from Chris’ appointment. His proven leadership together with investments in human resources, technology and strategic process improvements remain at the forefront of our decision,” Oberlin concludes.