C1, a global technology solution provider focused on elevating connected human experiences, announced two executive promotions, naming Meghan Keough as CMO and Tamara Shaw as chief transformation officer.
Keough’s promotion to CMO marks a strategic shift, with the prioritization of marketing as a key driver of C1’s transformation and business growth. A tech executive with organizational transformation, ML and AI-driven product and service experience, Keough joined C1 as SVP, marketing in 2023. She is a former staff member with 8×8, PROS, Oracle and Siebel. Keough will be responsible for reimagining the C1 brand and go-to-market strategy, integrating marketing into the DNA of the company and strengthening its market position to drive profitable revenue growth. As the company’s first CMO, Keough will also serve on C1’s executive leadership team.
“The introduction of the CMO position at C1 reflects who we are as a company now,” said Jeffrey Russell, company CEO. “Meghan’s leadership in this pivotal role will help drive our go-to-market efforts and fuel our brand evolution to deliver our next phase of growth. We are better positioned than ever to deliver value, drive innovation, and create deeper customer connections.”
Shaw’s promotion, meanwhile, reflects C1’s strategic emphasis on ensuring organizational agility, readiness and sustained relevance in the current environment of accelerating technological change, shifting customer expectations and uncertain macroeconomic conditions. With a decade of experience at C1, Shaw most recently served as VP, transformation and integration. As chief transformation officer, she will lead the transformation of C1’s operations and applications to improve its customer experience journey. She will likewise continue to serve on C1’s executive leadership team.
“Tamara has been instrumental in driving significant operational improvements to the business, including launching our Global Innovation and Capability Center in Hyderabad, India, which has had an incredible impact on our ability to deliver elevated connected human experiences for our customers,” said Russell.
Added Russell, “As an organization, we are building an incredible team by investing in our people and bringing in top talent. Our expanding executive leadership team reflects the continued focus on ensuring a diverse set of leaders that brings a wide spectrum of ideas to the business based on different experiences and perspectives. With Meghan and Tamara, 40% of our executive leaders are now women. I’m thrilled to recognize these proven leaders and have them be part of accelerating C1’s ability to help our customers elevate the connected human experience.”
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