Catching Up With Sennheiser at Channel Partners

It’s been a busy spring at Sennheiser, as the company recently launched several new products at the Enterprise Connect event in Orlando.

Sennheiser now offers a Bluetooth-enabled personal speaker phone, which can accommodate six to eight people; an Active Noise Cancellation (ANC) wired headset; and the super wideband SDW 5066, a double-sided wireless DECT headset that can simultaneously connect to a PC, desk phone and mobile device.

We were curious to learn how these new additions benefit partners. For answers, we turned to Sennheiser Channel Director Doug Bowersox at the Channel Partners Conference & Expo in Las Vegas.

“These products really balance the scales for us,” says Bowersox. “We now have in our portfolio everything our competitors have had over us for the last couple of years. Anything they have, we have now.”

Moving forward, Bowersox says, channel partners can expect to see improved margins, along with better warranties from Sennheiser.

Of course, partners can also expect to see more of what Sennheiser has come to be known for: Superior quality and results.

According to Bowersox, partners can rest assured knowing they won’t have to constantly check in and make sure their products are working properly after deployment. Sennheiser will handle customer support if it’s needed, allowing partners to focus on selling.

“We make things so good that we kind of shoot ourselves in the foot because we don’t get those yearly refreshes that you would typically expect,” he says. “But we’re proud of that. Durability is key for us.”

Right now, Bowersox says, healthcare and finance are two of Sennheiser’s strongest markets. The company has a global footprint, with a strong presence in APAC and EMEA as well as the U.S.

Looking forward, there are some exciting updates coming up for Sennheiser as well.

“This year, we expect to provide an official partner portal, hopefully starting in June,” Bowersox says. “Partners will be able to log in and access training modules, earn points towards prizes, things of that nature. We hope to incorporate a lot of incentives that our program has been missing over last couple of years. This will add value to our channel program, adding even more reasons for partners to support us and sell our products.”

Sennheiser is encouraging potential partners to reach out and demo their products.

“The word is that Sennheiser is a premium company, and that our products are more expensive,” Bowersox says. “That’s not the case in the enterprise solutions division. Our headsets are very competitively priced with everyone else’s. We have products that can meet anyone’s needs right now.”

Look for Sennheiser at InfoComm (June 12-14 in Orlando).