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Channel Management

Zift Solutions Hires Head of Customer Growth

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Zift Solutions, a provider of partner relationship management (PRM) and through-channel marketing automation (TCMA) software, has appointed Anthony D'Angelo as the company’s Head of...

ConectUS Revs Up Partner Marketing with NASCAR’s Starr

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Few things better represent speed, performance, precision and teamwork than a professional race car ripping down a track at 200-plus miles per hour. Yet,...

Informatica Launches Next-gen ISV Partner Program

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Informatica, an enterprise cloud data management leader, announced early access for its next-generation independent software vendor (ISV) partner program at Informatica World 2023, the...

Forcepoint Launches Global MSSP Program for the Channel

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Global security leader Forcepoint introduced its managed security service provider (MSSP) program for service providers, distribution partners and other resellers. With managed services based on...

Appian Introduces Partner Program

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Appian announced at Appian World 2023 the launch of a partner program to support partner growth and market differentiation and to help its mutual...

Couchbase Launches ISV Starter Factory on AWS

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Couchbase Inc., has unveiled its Couchbase Independent Software Vendor (ISV) Starter Factory. The program supports ISVs with the tools and resources required to build...

MSP Launches Self-Service Marketplace

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To support organizations looking to manage their cloud offerings more efficiently, managed service provider Logicalis US launched an online marketplace, CloudCentralis. The self-service platform enables...

Impartner, Amanda AI to Optimize Paid Google Search Ads

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Impartner, a fast-growing provider of channel management technologies, announced a partnership with Amanda AI, an automation as a service (AAAS) company, to power its...

Top 8 KPIs for Building a Channel Ecosystem

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CONTRIBUTED ARTICLE By Joe Golemba Accurate data must play a pivotal role in building out a successful global channel ecosystem. It’s the “hardwire” for a successful...

LightEdge Grows Channel Program 100%

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LightEdge, a provider of colocation, cloud, and managed service solutions, heads to the Channel Partners Conference & Expo event after a year of dramatic...