Element Critical, formerly known as CentralColo, has announced a comprehensive rebranding, including the new corporate name and strategy.
With facilities established in Northern Virginia and Silicon Valley, the company is looking to create a national platform of mission-critical technology facilities in collaboration with its two private equity partners, Safanad and Industry Capital.
Element Critical said that it plans to aggressively pursue an acquisition strategy to quickly add portfolio depth and deliver essential technology facilities with customized engineering, rapid deployments, vigilant operations and contractual flexibility. It will offer customers a customized blend of critical “elements” such as density, security, networking, scalability, redundancy and customer service.
“We live in a world where one size doesn’t fit all and the combination of data center elements change more frequently than ever before,” said Ken Parent, CEO of Element Critical. “We’re designing solutions ranging from a customer moving a lab into a data center for the first time to hyperscale artificial intelligence companies requiring liquid cooling for their 30-45 kW racks. We’ve assembled an impressive roster of industry veterans who possess the vision necessary to execute upon a simple proposition – translate data center requirements into custom solutions for less than the big-box providers.”
In the past year, Element Critical strengthened its sales, operations and finance organizations, and filled key leadership positions on the executive team, including Jason Green as CTO and Bryan Chong as senior vice president of sales and marketing. The company also announced the $96 million acquisition of a 200,000-square-foot data center in Vienna, Va., earlier this year, and seeks to acquire two to three properties each year in key primary and secondary markets domestically, with an eye toward international expansion.
