Cloud Optik today unveiled SmartProfile, its latest integration for the Broadsoft BROADWORKS and Netsapiens SNAPsolutions platforms. SmartProfile analyzes existing provider data to establish a better understanding of current customers as well as service analytics and available opportunities.
“After 12 years of owning and operating a successful service provider, we noticed some key gaps in the industry when it comes to using data and targeting customers, so we set out to address them,” said Michael Sterl, CEO of Cloud Optik. “Using big data and business intelligence, we developed a platform that helps providers and channel partners dive deeper into their customer base and better target opportunities to better engage with existing customers.”
SmartProfile allows providers like Broadsoft and Netsapiens to track which features are being sold to customers, which ones they are using and historical customer trends. In doing so, the platform enhances customer loyalty by leveraging insights and giving providers the data they need to provide more targeted feature training. Additionally, Cloud Optik uses license optimization to create tailored features bundles while focusing on customer education and data utilization to enable upsell and cross-sell opportunities.
“SmartProfile is a vital tool for helping service providers define sales and marketing strategies that respond to distinct customer characteristics,” said Catharine Trebnick, Senior Research Analyst at Dougherty & Company LLC. “By identifying customer location and device type and determining active features customers use, Cloud Optik cuts through the data to present a more comprehensive and multi-layered understanding of customers.”
Businesses are actively transforming their services into cloud-based technologies, and Cloud Optik is focused on helping providers harness the power of data to provide better customer experiences and deeper relationships.
“We see data as king,” said Sterl. “We will continue to expand not only to UCaaS platforms but also Identity Management Providers as we execute our business plan going forward.”
