Content+Cloud Lands in US for First Time

Microsoft partner Content+Cloud has entered the U.S. market for the first time with the acquisition of Sipcom, which is also a Microsoft Gold Partner, and counts HPE, Cisco and Oracle among its vendor partners.

Sipcom specializes in collaboration and communication solutions. It is based in the United Kingdom but has a global reach that provides Content+Cloud.

The acquisition of Sipcom marks Content+Cloud’s (formerly known as IT Lab) fifth acquisition since private equity firm ECI Partners took a majority stake in the company in 2016.

“Over the last five years we have brought together some of the most exciting businesses within the Microsoft technology ecosystem, expanding on our market-leading cloud-native, Azure and Modern Workplace capabilities,” said Peter Sweetbaum, CEO of Content+Cloud.

“Teams is the most important collaboration platform in the market today and will be even more important for businesses over the coming years as new ways of working become the norm,” Sweetbaum continued. “Through the integration of third-party applications and services and the ability to utilize the power of Azure Cognitive Services and Microsoft Graph to surface rich content and provide deeper insight for customers, Teams will continue to be the most powerful front end to user experience.”

Sipcom will be the unified communications and collaboration platform provider to Content + Cloud’s customers.

Daniel Allen, CEO of Sipcom, said “Sipcom has always punched above its weight as a business. Joining Content+Cloud is the next vital stage in realizing our potential as the leading provider of enterprise voice and communication capabilities.

“Together we now have the platform, the people, and the support to rapidly accelerate our collective growth” Allen added.