Continuum Launches Marketing Advantage Support Program for Channel Partners

Managed services provider Continuum, which offers remote monitoring and management, and business continuity, for SMBs, has selected MindMatrix’s marketing and sales enablement software to support its newly launched inbound partner marketing program.

The company’s Marketing Advantage initiative is a turnkey marketing program designed exclusively for IT services companies, devoted to offering partners tools to generate leads, automate marketing and close more deals.

“Finding the time to develop and sustain a quality marketing program is difficult for many of our MSP partners because they’re focused on supporting customers,” said Continuum vice president of channel marketing and community development, Mark Zahar. “Marketing Advantage goes beyond traditional approaches by combining a highly systematic process with professionally created content that keeps the MSP’s brand awareness high among targeted prospects. We chose MindMatrix as the automation tool behind the program because it makes sales collateral creation easy on our partners while giving them deeper insight into prospect analytics.”

Continuum partner Empower Information Systems used the e-mail-marketing platform with pre-loaded templates that Empower customized with its logo and corporate colors, and the company was able to secure a $60,000 deal in less than three months, it said.

“The channel solutions module allows a company to maintain its brand integrity and keep track of its channel partners’ activities and outcomes, while also allowing their partners to generate leads, access their own sales and marketing materials and enable their sales teams with special sales functions that you just don’t see in other marketing automation software platforms,” said Harbinder Khera, MindMatrix CEO.


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