Ericsson introduced its new corporate purpose (“To create connections that make the unimaginable possible”) and vision (“A world where limitless connectivity improves lives, redefines businesses and pioneers a sustainable future”).
“For almost 150 years our technology has transformed nearly every sector of society,” noted company President and CEO, Borje Ekholm. “The networks we build have already connected billions of people and soon they will connect almost anything and everything. This era of hyper connectivity is going to help to address major global challenges like climate change and digital inclusion. Our new purpose and vision is anchored in the company’s values of respect, professionalism, perseverance and integrity. We remain steadfast in our efforts to foster a culture of integrity by embedding our values into all ways of working. This important work continues, and we are committed to creating greater accountability, trust and respect with our people, customers and stakeholders, while ensuring sustainable success for the company in the future.”
As part of this announcement, the company launched a new look and feel for its brand, as well as a series of future scenarios it believes will emerge in an era of hyper connectivity:
- Enabling new ways of learning.
- Redefining business.
- Reimagining entertainment.
- Tackling the climate crisis.