First Orion, a provider of branded communication solutions for businesses, announced its partnership with PacificEast, a data services company that analyzes and solves problems for organizations in the health care, telecom, non-profit, and financial services sectors. As a result of the collaboration, PacificEast will integrate First Orion’s Branded Communication solution, INFORM, into its trademarked BrandDelivery solution, to help enterprises brand their calls and prevent them from being blocked or marked as a scam.
“PacificEast sees firsthand the difficulties enterprises have with engaging consumers via the phone channel and integrating our Branded Communication solution further strengthens the company’s ability to alleviate these concerns for its partners,” said Nick Andrews, director of channel sales and partnerships at First Orion. “This partnership significantly grows the presence of Branded Communication across multiple sectors and provides further confirmation that the technology is an enterprise-wide solution for all industries.”
The rise in illegal robocalls is conditioning consumers to ignore calls from numbers they don’t recognize, and phone numbers incorrectly categorized as spam has made reaching customers less effective for businesses. In 2021 alone, there were an estimated 110 billion scam calls, 88 million scam victims and $44.2 billion in scam losses in the United States.
However, First Orion’s INFORM allows businesses to overcome these obstacles by empowering them to display the company name on the recipient’s mobile device at the time of the call and in the call log afterward, increasing the likelihood the customer calls back.
“Our clients’ answer rates have dropped with the rise of call blocking and spam tagging, which has increased their operational costs,” said Scott Rice, COO at PacificEast. “Integrating First Orion’s Branded Communication solutions into BrandDelivery helps our clients address these challenges by mitigating call blocking and showing their customers who is calling. Case in point: a recent client campaign that ran using BrandDelivery netted a 133 percent increase in answer rates. We now can brand calls and prevent call blocking and spam tagging across all of the major U.S. phone carriers.”
For information about First Orion’s Branded Communication solutions, visit firstorion.com, and to learn more about PacificEast’s BrandDelivery solution, visit pacificeast.com/branddelivery.
