Data movement vendor Fivetran launched its enhanced partner program, for helping partners more easily grow business. The expanded program includes higher incentives, deeper go-to-market collaboration and expanded technical enablement. These features are designed to help deliver seamless, automated data movement, while supporting customers in centralizing data for AI, analytics and decision-making.
In addition to referral-based incentives, the program now encompasses reselling and co-selling opportunity, extending flexibility into engaging customers while unlocking new revenue potential. The program introduces four partner tiers, with structured benefits based on engagement level. In addition to programmatic resell discounts, top-tier partners gain access to additional incentives, including rebates for ensuring joint customers are successfully onboarded and leveraging Fivetran’s platform. Fivetran is also putting strategies in place to encourage and reward sales teams for pursuing joint business with partners.
“Data centralization remains one of the biggest challenges for enterprises today,” said Logan Welley, VP of alliances, Fivetran. “Our partners are critical to solving that — whether they’re helping businesses unify data across cloud platforms, modernize their infrastructure or power AI-driven decision-making. This expanded program gives them the tools, incentives and support they need to grow their business while making data movement effortless for customers.”
The revamped program extends:
- Higher profitability, with larger rebates for sourcing and co-selling.
- Seamless collaboration, including access to joint sales opportunities, co-branded marketing programs and demand-generation tools.
- Smarter enablement, via the Fivetran Partner Academy, providing sales, technical and delivery training, certifications and expertise in hybrid deployment, data lakes and AI-driven analytics.
- Stronger solutions for building and deploying Fivetran-powered data platforms to help customers centralize, automate and scale data infrastructure.
With integrations across AWS, Databricks, Google Cloud, Microsoft Azure and Snowflake, partners can help customers unify data across platforms and power AI and analytics without having to manage pipelines.
