Frontier Adds Texting Capability to Landlines

Frontier Communications is enabling texting from its business landline numbers.

Frontier Texting (powered by a partnership with Zipwhip) gives businesses the ability to  text, or receive a text from, a business’ existing landline or toll free number. The message is then pushed at the same time to the business’ Internet-connected devices, such as a laptop, desktop, smartphone or tablet. Replies can be made from any device using a Frontier Texting app.

“Adding text messaging to a voice-only line helps businesses handle orders, remind customers of appointments, and answer customer inquiries through a medium that is both familiar to and popular with their customers,” said Ann Burr, president of new product trials and integration for Frontier. “Best of all, the messages go straight to the customer’s texting app on their mobile phone—eliminating the need to download and manage a new app.”

“Zipwhip’s vision has always been that every phone number should be textable,” said John Lauer, CEO of Zipwhip. “While 330 million U.S. mobile numbers are text enabled, 200 million fixed line numbers are not. This is a huge opportunity for businesses and their customers to deliver texts from mobile subscribers to existing business landline and toll free numbers. Frontier’s partnership with Zipwhip to add texting to their full base of business phone lines represents the first significant shift in what we believe will become the new norm for consumer-to-business communication—text or call, one number does it all.”


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