Frontline Group, which provides AI-enhanced, human-first CX and BPO, announced two strategic executive appointments that underscore its commitment to scaling an innovative service model.
These nominations include Brandey Lorensen as president and COO. Since joining the company, Brandey has architected the operational backbone of Frontline’s agile CX platform, building partner and client trust while leading successful delivery of a service model that blends empathy with intelligence. Her promotion signals Frontline’s continued investment in customer-centric execution, operational transparency and sustainable scalability.
A seasoned SaaS and customer experience industry leader with over 25 years of experience, Lorenson began her career with BuyersOnline, which evolved into inContact and was later acquired by NICE. Over her 25-year tenure, she played a pivotal role in the company’s growth, advancing through key leadership positions in support, provisioning, customer service, and partner success.
“Brandey has elevated every part of the business with a people-first mindset and operational clarity that will define our next chapter,” said Jill Blankenship, the founder and CEO of Frontline Group. “She’s the glue that keeps our businesses together with a human approach to a very technical world.”
The company also added Matt Bramson, who joins Frontline as CRO. Bramson brings 25+ years of experience inscaling high-growth technology, telecom, SaaS and service organizations. A seasoned C-suite executive, Bramson is known for pairing strategic insight with disciplined execution to drive revenue, align cross-functional teams and shape market-defining offerings. With Frontline, he will oversee sales, marketing and strategic growth initiatives across all business lines.
“Matt brings a rare mix of vision and velocity,” said Lorensen. “His track record in building high-impact go-to-market strategies and enterprise partnerships aligns perfectly with our mission to humanize digital service while delivering measurable business results.”
The leadership moves mark a new phase in Frontline’s evolution, as it expands its full-circle suite of services – from CX platform integration to AI consulting, BPO and mobile agent solutions – helping SMBs, mid-market companies and enterprise clients alike deliver smarter, more human customer care.
