Paessler, which provides IT and IoT monitoring solutions, launched its first-ever dedicated MSP program for North America. This program is designed to help MSPs grow their businesses through a scalable, predictable and profitable model.
To spearhead this initiative, Paessler appointed Joe Paquet as the sales manager, overseeing the program. Paquet – an industry veteran with 30+ years of experience in channel sales and leadership – joins Paessler after previously serving as head of channels, Americas, Lansweeper.
In this role, Paquet oversee the identifying, onboarding and supporting of new and existing Paessler MSP customers. He will focus on helping MSPs leverage Paessler’s PRTG software observability and management capabilities, driving success and creating long-term growth strategies.
“Joe’s extensive channel experience and his ability to translate data into actionable revenue opportunities for MSPs make him an excellent fit to lead our new MSP program in North America,” said Paessler CEO, Helmut Binder. “His leadership, combined with Paessler’s investment in MSP-specific resources, will help our partners evolve their sales strategies and monetize data into tangible business outcomes.”
Key program benefits include:
- Flexible licensing model aligned with MSP business needs.
- Service-led approach to enabling tailored offerings.
- Enhanced collaboration with dedicated support and joint pitching opportunity.
- Increased co-marketing investment.
- Official recognition on Paessler’s MSP page.
- Access to dedicated sales resources.
- Incentivized, tiered discounts for business expansion.
“Businesses rely on MSPs to drive maximum value in their digital transformation journey while mitigating risks, improving efficiency and cutting costs,” said Paquet. “Our new program is designed to empower MSPs to meet these demands effectively, providing a service-led model that enables them to scale and grow alongside their clients.”
