Frost & Sullivan Cites U Mobile for Brand Equity, Performance, Services

Frost & Sullivan recently researched the Malaysian mobile services industry and, based on its analysis, recognizes U Mobile with the 2022 Malaysian Mobile Services Company of the Year Award.

The telecommunications service provider, offers a range of mobile and digital services, encompassing mobile voice, SMS, mobile data plans, mobile financial services and digital insurance services. Its key differentiators include a high-quality, reliable, and advanced network.

U Mobile maintains an aggressive investment pace in network and support solutions to address customers’ growing data needs. Compared to its closest competitor, which has less than 7,000 networks, U Mobile has 8,985 networks — a 10 percent YoY growth.

U Mobile recorded impressive growth in subscriber data usage by more than 80%, while total network data traffic grew by over 60% amid the surge in customers’ mobile data demands from January 2020 to June 2021. The industry saw declining network performance due to higher data usage and network traffic volumes, but U Mobile improved average speeds by 100%.

It consistently upgrades its network infrastructure, demonstrating its unparalleled focus on prioritizing customers’ evolving needs. U Mobile’s relentless efforts to address the niche needs of underserved markets and develop solutions to cater to different market segments bridge Malaysia’s widening digital divide and position it as a premier mobile services provider in the country.

Frost & Sullivan Best Practices Research Industry Analyst Dewi Rengganis noted, “U Mobile is recognized for its competitive pricing strategy and the most affordable 5G-ready mobile service plans in the market. Its commitment to consumer-centric product and service innovation contributes to its steady growth in Malaysia’s mobile services industry.”

U Mobile collaborated with Qualcomm to offer telemedicine and seamless remote patient monitoring services to low-income households through the DoctorOnCall platform and the 24-month SIHAT health care program for patients with chronic diseases.

Its high-speed 4G network facilitates live video consultations on the platform, ensuring positive customer experiences and improving health care access in rural communities. Its competitive pricing strategy, value-added services, and end-to-end digital experience strengthen U Mobile’s customer-centric approach, asserting its position as the best mobile service provider in Malaysia.