Back in June, we highlighted Fusion as a must-watch communications provider for 2H18. So far this year, the company has already closed on Birch Communications’ cloud and business services, acquired Megapath and went public.
Now, Fusion is laser-focused on growing its channel program. Today, Fusion announced that Michael Fair has been hired as the company’s new Channel Chief.
Reporting to Dan Foster, CRO, Fair will manage and maintain Fusion’s channel sales programs and build off the momentum of the company’s recent acquisitions. Fair aims to launch a consolidated partner program as the company integrates its own initiatives with those of MegaPath and Birch.
Fusion is in good hands with Fair. An industry veteran with more than 30 years of experience creating, managing and integrating successful channel programs, Fair has held leadership roles at Charter, EarthLink, One Communications and Qwest. He comes to Fusion from MarketRace, a leading channel consulting company focused on ensuring the sales success of its clients by designing, building and managing indirect channel programs and sales teams.
Fair’s hiring, Fusion says, is a key step in Foster’s plan to build out his sales and marketing organization and leadership team with a strong focus on the indirect channel.
“A successful channel program is critical to Fusion’s ambitious plan to scale. As we combine our offerings, teams and programs following the recent acquisitions of MegaPath and Birch, it is essential that we build on each company’s existing success in the channel to create a unified sales and marketing organization with expertise that spans our combined companies,” said Foster. “Michael’s experience and knowledge of the industry make him perfectly suited to lead this effort and I am excited to welcome him to our sales team.”
“This is an exciting time to join the Fusion team,” added Fair. “Fusion’s partners continue to be at the forefront of our go-to-market strategy. I look forward to integrating Fusion’s Partner Program to deliver on our vision to serve as the industry’s most successful single source cloud provider.”